Retail SMS Messaging

Useful retail messages after an order

Tell customers when an order is ready for collection, when store hours change, or when a relevant offer is available. Separate service updates from marketing campaigns. A collection text should identify the order and the next step, while promotional offers should be clearly separate.

Service notices and opted-in offers

For promotional texts, use contacts who have opted in and give them a straightforward way to stop further marketing. Segment your audience by store, product interest or prior enquiry. A store-specific group prevents an hours update for one branch reaching customers of another branch.

Organise customer lists by purpose

Choose an account for regular campaigns or ask about a connection to your retail system. Review the list before each campaign and keep opt-outs in the same system used to prepare the send.

Sector context: The CSO reported that 85% of recent internet users in Ireland shopped online in 2025. This describes shopping behaviour, not SMS campaign results. CSO Household Digital Consumer Behaviour 2025.