Crisis Event Management

Prepare before an urgent moment

A disruption leaves little time to decide who writes the message or which contact list is current. We help teams map the event types, recipients and approval steps before a real alert is needed. A short, specific message can say what happened, what action to take and when the next update will arrive. ComReg recorded 2.3 billion texts in Ireland in 2024, reflecting how established SMS remains as a mobile communication channel.

Reach the right people with a clear plan

Weather closures, service interruptions and safety instructions may affect different groups in different ways. A prepared workflow can separate staff, customers and other contacts so each person receives relevant information. Delivery reporting helps the team see which messages reached a handset and which need another route. SMS delivery still depends on networks and working devices, so an emergency plan should include backup channels.

Review and improve after every event

Good crisis communication continues after the first alert. A follow-up message can correct details, confirm reopening or direct people to a reliable source of updates. We can help document message templates, access controls and a review process that fits your organisation. Testing the plan in advance makes it easier for staff to act calmly when the situation changes.

Irish SMS volume: ComReg Sender ID Registry Q&A (2024 figure).